Pegaso · The 356 B Super 90

356 B
Pegaso.

A 1963 Porsche 356 Super 90, hand-painted in the spirit of La Carrera Panamericana. Built for Tejas Turismo, painted by Veronica Velazquez, and carried by the love of three generations.

Three-quarter front view of the burgundy Porsche 356 Super 90 parked on a dirt path with wooden fence and tree line
The Car

A 1963 Porsche 356 Super 90, chosen to carry a story.

This year, Tejas Turismo arrives in a 1963 Porsche 356 Super 90. A car chosen not because it needed to be fast, but because it carries a story worth telling slowly. Every panel has been considered, every line of paint laid by hand, and the result is something that belongs on the road as much as it belongs in a frame.

The 356 has always been a car about feel rather than force, about the way a well-sorted chassis settles into a long corner and stays there. This one keeps that spirit intact, then adds a layer of folk art on top of it. It is a car built to be driven, and built to be looked at, in equal measure.

Side profile of the burgundy Porsche 356 Super 90 with hand-painted Rotulos lettering, cattle and wooden fence in the background
Close-up of the hand-painted number 05 and Tejas Turismo lettering in orange, cream, and cyan on the burgundy fender
The Art

Painted by hand, by Veronica Velazquez.

The car was designed and painted by artist Veronica Velazquez, who works in different art forms including traditional Mexican art of Rotulos. The hand-painted lettering and signage that has marked trucks, markets, and racing machines for generations. There are no decals here. Every letter, every flourish, every flying Pegasus is brushed freehand, the way it has always been done.

Rotulos is a craft of patience and love for art and traditional culture.

The Lettering

From Mexico, with love.

Close-up of Tejas Turismo and Vintage Driving Tour lettering on the rear quarter panel with the 05 graphic
Close-up of the large hand-painted 05 on the driver door in orange and blue with decorative flourishes
Close-up of Gran Turismo and Vintage Driving Tour lettering on the rear quarter panel
The Homage

Born of La Carrera Panamericana.

Low-angle view of the front fender, wheel, and headlight of the burgundy Porsche 356 with Conducir es Libertad lettering

The design pays homage to La Carrera Panamericana, the legendary Mexican road race where cars wore their numbers and their pride in full color. It is a style born of speed and folk art, of drivers who painted their names onto their doors before they trusted them to the road.

The 356 wears that tradition with intention. The large 05 as it represents a family of 5 members, the flourishes around the wheel arch, the custom designed Pegasus that gives the car its name. Each element is a nod to a time when the car and the driver were announced by the paint on the body, not the screen on the dash.

Behind the Wheel

Specially built for Tejas Turismo.

Close-up of the hand-painted Pegasus emblem on the wet body panel of the 356 B, with chrome trim and panel seam visible

A motor built for rallies. As of September 2026, Pegaso's motor has been taken out to undergo preparations for Tejas Turismo including better displacement, upgraded carburetors and much more.

The 356 B Super 90 wasn't designed for speed, but for the way it feels to turn the key, to feel the engine catch, to watch the needle climb. The car was built to be driven, and the interior was built to keep the driver close to every sensation of the road. Pegaso represents this feeling of freedom and making the world yours to explore.

The burgundy Porsche 356 parked on a gravel path with an alpaca walking past the rear, engine cover open
The Heritage

Tita y Tito. A keepsake in motion.

For car owner Valeria Verdejo, the car is personal. It carries the names of all her grandparents, Tita y Tito, Irma y Chucho whose names are painted right onto the hood in the same hand that painted the rest. Valeria's love for the road and for the craft of driving is stitched into every detail.

This is not a restoration. It is a keepsake in motion, a way of carrying the people you love onto the road wherever the road takes you. The patina is left on purpose. The worn patches of original beige paint are part of the story, the way a well-used tool keeps the marks of the hands that used it. Nothing here is trying to look new. It is trying to look loved.

Close-up of Tita y Tito painted in yellow script with blue drop shadows and a colorful star on the burgundy car body
Close-up of a Texas longhorn cow against a blurred fence background
The Details

More to come.

Close-up of the rear wheel arch and tire with Conducir es Libertad lettering partially visible
Close-up of the front fender with Conducir es Libertad lettering and a small red Pegasus emblem
Interior view of the 356 B from the passenger side showing the three-spoke steering wheel with Porsche crest, cream dashboard with round gauges, vintage chrome radio, and deep red upholstery
¡Conducir es Libertad!

Driving is Freedom!

It is the phrase that holds the whole project together, and the one the car will carry across the Texas Hill Country this year. The build continues, and more of the story will follow as the 356 gets closer to the starting line.

Follow the build
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